Firstlight Blog

It’s all in the story

“Storytelling” has always been a succesful marketing tool, like testimonials.

BRAND stories have been growing in popularity, especially online as its much easier to share nowadays.

Brand storytelling is not a new marketing technique – it has long been utilised in advertising. However, there are many brands out there that miss the mark and make poor use of stories. Make sure you get storytelling right.

You can use the technique to attract more customers.

Why use stories? Because people love stories.

Think of all the books we read, TV shows we watch and films we see.

Stories are appealing to people and are even more likely to be remembered over facts and figures. For these reasons storytelling can be a valuable marketing tool that encourages interaction with your brand.

How well is your brand story told?