Firstlight Blog

Internet evolution

Internet evolution: We find ourselves commenting on the Internet of Things, and as a brand agency you ignore this channel at your peril.

Looking back at Internet “101” which for most of was around 2000, the net was all about getting “eyeballs” generating traffic as a metric.

Then came internet “102”, where we are now, which is all about content rich and information and trying to convert that into $$, not at the expense of “101”. so, what comes next…well that is not far away.

Stay tuned.