Firstlight Blog

Engaging with the “natives”

The last time marketers focused so obsessively on a particular generation was when the Baby Boomers became consumers. It’s not that they were particularly unusual in their characteristics, but rather because there were a lot of them and this made them hugely valuable. On the other hand, Millennials, or Generation Y, are very different. There … Continue reading Engaging with the “natives”

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Internet evolution

Internet evolution: We find ourselves commenting on the Internet of Things, and as a brand agency you ignore this channel at your peril. Looking back at Internet “101” which for most of was around 2000, the net was all about getting “eyeballs” generating traffic as a metric. Then came internet “102”, where we are now, … Continue reading Internet evolution

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It’s all in the story

“Storytelling” has always been a succesful marketing tool, like testimonials. BRAND stories have been growing in popularity, especially online as its much easier to share nowadays. Brand storytelling is not a new marketing technique – it has long been utilised in advertising. However, there are many brands out there that miss the mark and make … Continue reading It’s all in the story

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Undesireable Brands

One can’t escape the news and the flurry of “terror” sweeeping the world. How this “brand of terror” group , which i won’t bother mentioning their brand…you know the one. Well truth is we all know it by now. Most unfortunate that even they have built a brand, even though its one that 99% of … Continue reading Undesireable Brands

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Digital Language #DigitalDNA

The last time marketers focused so obsessively on a particular generation was when the Baby Boomers became consumers. It’s not that they were particularly unusual in their characteristics, but rather because there were a lot of them and this made them hugely valuable as a target audience. On the other hand, Millennials, or Generation Y, … Continue reading Digital Language #DigitalDNA

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The DNA of Brand survival #MediaDNA

Brand survival in our digital world is made up of those that embrace both new media and traditional media…however, even using this terminology is out of date. New media is no longer “new”, it’s mature and well and truly embedded in the media consumption habits of most people. At First Light we define these media … Continue reading The DNA of Brand survival #MediaDNA

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